If you’re Posting ads on Backpage to sell your product online, stop wasting your time. This is not going to make you any money. Here is the reason.
Backpage is for Marketers, not Customers
Over the last two days, I placed over 500 ads on Backpage. I got responses, in fact, about two hundred. Of these responses, only two were for purchases of my product. This is a .4 percent conversion rate, which is not what I had in mind. The remaining responses were from other marketers who were trying to sell me their product. Backpage is not a good place to sell products. However, in fairness to Backpage, it will get you links to your website. This is always a good thing.
Also, in all fairness, a .4 percent conversion rate is better than no conversion rate. Perhaps it’s worth trying again.
People browse Backpage to sell, not to buy
Internet marketers love to browse the Business Opportunity section of Backpage. They try to learn how other marketers advertise. Many of them copy the methods for their own advertising campaigns.
Backpage is no different from the other websites where you can place online classified ads, with one exception. Craigslist is the leader in online classified advertising. People who go to Craigslist are really looking to buy something. But they are not necessarily looking for the kind of products an internet marketer is offering. The problem with Craigslist is, they no longer allow you to use as much web design and links in your ad as they once did. It has its limitations. Backpage does not have these limitations. Or course, if you post more than three ads on Backpage, they will start ghosting your ads just like Craigslist. There is an easy way around this, whereby, you can place a thousand ads without having a single ad ghosted.
I’m not giving up on Backpage. I’m still going to post ads, because you can post ten ads in about ten minutes. I’m not anticipating any earthshaking results. However, if I’m wrong, I will let you know the results. You can try your luck with Backpage, but don’t expect too much.